Ferrari has started accepting payment for cars in cryptocurrencies at the request of customers
The Italian company's sports cars can be purchased for bitcoins only in the U.S. for now, but from 2024 it is planned to introduce this type of payment in Europe and other regions
Ferrari began accepting payment in cryptocurrency for its sports cars at the request of wealthy customers, writes Reuters. So far, this type of payment is available for buyers from the United States, but the company plans to extend this practice to Europe and other regions of the world.
The company's goal is to achieve carbon neutrality by 2030, Ferrari marketing and commercial director Enrico Galliera told reporters. According to him, this is partly why Ferrari decided to embrace digital assets, as cryptocurrency developers are making efforts to reduce their carbon footprint by implementing new software and utilizing renewable energy sources.
At the same time, the company notes that the decision to accept cryptocurrencies was made in response to market and dealer requests, as many of Ferrari's customers invest in cryptocurrencies.
According to him, the company's order book is quite large and is fully stocked with orders until 2025.
According to the publication, in the first half of 2023, Ferrari delivered more than 1.8 thousand cars to the American region, and in 2022 the Italian company sold a total of 13.2 thousand cars at a price ranging from €200 thousand to €2 million. In the first quarter of 2024, Ferrari plans to start accepting cryptocurrencies in Europe, and then in other regions.
In the U.S., Ferrari will partner with crypto payment provider BitPay, which will allow payments in Bitcoin, Ethereum, and USDC. According to Gallier, there will be no fees or surcharges when paying in cryptocurrencies, and the car's prices will not change.
In March 2021, Tesla started selling electric cars for bitcoins in the US. However, two months later, the company's CEO Elon Musk abandoned the initiative, saying that Tesla could not afford to harm the environment, so it would not accept the cryptocurrency as payment until it is mined using renewable energy.
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